New Perspectives for Brand Categorization Process: The Case of Brand-Sex

Salim Azar () and Denis Darpy ()
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Salim Azar: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Date: 2008-05-27
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Published in 37th Conference of European Marketing Academy,, May 2008, United Kingdom. pp.on cd

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