Moving Beyond Binary Oppositions: Exploring Brand Sexual associations

Salim Azar () and Denis Darpy ()
Additional contact information
Salim Azar: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Date: 2008-06-16
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in 9th Advances in Consumer Research Gender, Marketing and Consumer Behavior, Jun 2008, United States. pp.on cd

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00280457

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().