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Y. Claeyssen, Y. Deydier, Y. Riquet and F. Salerno
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F. Salerno: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2006
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Published in CLAEYSSEN Y., DEYDIER Y. RIQUET Y., SALERNO F. Le marketing direct multicanal. Prospection, fidélisation et reconquête du client., DUNOD 2ème édition - ISBN 9782100502639, 2006, Fonctions de l'entreprise

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