Organizational antecedents to and consequences of service business orientations in manufacturing companies

M. Antioco, R.K. Moenaert, A. Lindgreen and M.G.M. Wetzels
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M. Antioco: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2008
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Published in Journal of the Academy of Marketing Science, 2008, 36 ((3)), pp.337-358

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00285794

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