The effect of product sampling on brand image (23-26 mai 2007, Miami)

I. Ben Amor and F. Guilbert
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I. Ben Amor: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2007
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Published in Document de travail du LEM, 2007, 2007-21, pp.5

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