Reducing on going product design decision-making bias

M. Antioco, R.K. Moenaert and A. Lindgreen
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M. Antioco: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2008
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Published in Journal of Product Innovation Management, 2008, 25 ((6)), pp.528-545

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