Modélisation prédictive de l'incidence et des montants d'achat en marketing direct: une comparaison à partir de variables RFM

M. Calciu () and F. Salerno
Additional contact information
M. Calciu: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
F. Salerno: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Date: 2008
References: Add references at CitEc
Citations:

Published in Recherche et Applications en Marketing (French Edition), 2008, pp.XXX

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00325546

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().