L'impact de la responsabilité sociétale de l'entreprise sur la confiance des consommateurs

V. Swaen and R. Chumpitaz
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V. Swaen: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique
R. Chumpitaz: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2008
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Published in Recherche et Applications en Marketing (French Edition), 2008, 23 (4), pp.7-35

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