@PME de terroir: quels usages du web ?

Béatrice Drot-Delange () and Annie Sinda
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Béatrice Drot-Delange: LACC - UBP - UFR Langues appliquées, Commerce, Communication - Clermont-Ferrand - UBP - Université Blaise Pascal - Clermont-Ferrand 2
Annie Sinda: CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand

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Abstract: Local rural areas by preserving biodiversity, social and cultural diversity as well as local skills can be considered to be one of the components of the sustainable development of a country. Small local businesses need to give added value to their output through their quality and the typical nature of the products. Short distribution channels are a means of selling such products. Internet selling is such a channel. This paper aims to identify the strategies of web use adopted by local small businesses. We will analyse the use from two points of view, information and marketing. We will base our research on a case study of the olive oil sector in France.

Keywords: développement durable; produit de terroir; AOC; sites web; portail; e-commerce (search for similar items in EconPapers)
Date: 2006-12-15
Note: View the original document on HAL open archive server: https://hal.science/hal-00381212
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Published in eManagement des économies durables, Dec 2006, Tunisie

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