Modèle dynamique de l'impact viral d'un jeu promotionnel on line par les réseaux de Pétri

Christine Balagué ()
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Christine Balagué: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2005-05-19
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Published in AFM 2005 : XXIe Congrès International de l'Association Française de Marketing, May 2005, Nancy, France

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