E-Marketing et logistique: l'enjeu de l'intégration

Paul-Marc Collin ()
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Paul-Marc Collin: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Date: 2002
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Published in 1e colloque MSTM (Marketing Spécialisé et Thématiques pour le Marketing), 2002, Bayonne, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00390217

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