Leaving the door ajar: contests as a means to engage with the comunity

Matthijs Den-Besten ()
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Matthijs Den-Besten: CRG - Centre de recherche en gestion - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: Open innovation encompasses two seemingly orthogonal approaches that firms can adopt to engage with their surroundings. On the one hand, they can focus on long-term loyalty and try to foster a community. On the other hand, they can focus on short-term benefits and source from the crowd. In some cases the long-term objective can be reached by pursuing the short-term goals. In this paper I describe the case of one company, the Mathworks, which, I argue, has fostered a community by repeatedly courting the crowds. It did so by organizing a series of programming contests around its core product MatLab® – and in the process it didn't even have to open its MatLab source.

Date: 2009-07-02
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Published in 3rd floss International Workshop on Free/Libre Open Source Software., Jul 2009, Padua, Italy

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00402966

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