Numeric decision support to find optimal customer acquisition and retention expenses for “lost for good” and “always a share” customer dynamic behavior schemes

M. Calciu () and L. Meyer-Waarden
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M. Calciu: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Date: 2007-05-22
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Published in 36th EMAC Conference, May 2007, Reykjavik, Iceland

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