Organizational, Environmental, and Technological Factors Relating to Benefits of Website Adoption

Pascal Pecquet (), Michel Plaisent () and Moez Bellaaj ()
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Pascal Pecquet: DD - Dynamiques du droit - UM1 - Université Montpellier 1 - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique

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Abstract: This research in progress reports on the organizational, environmental, and technological factors relating to web site adoption by SMEs. As the Internet is playing an increasingly important role in marketing activities, and while the opportunities afforded by a web site seem readily apparent, there is still much debate about what impact it will have. A conceptual framework integrating these three perspectives was adopted and tested with a multiple-case study. Our findings provide preliminary support for the proposed research framework

Keywords: web site; IT adoption; SME; benefits; success conditions; Internet; site Web; adoption; Management; bénéfices; conditions de succès; facteurs environnementaux; variables technologiques; variables organisationnelles (search for similar items in EconPapers)
Date: 2008-12-01
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Published in International Journal of Global Business, 2008, 01 (01), pp.10

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00410263

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