Investing in credibility: how e-tailers could proceed?

Pascal Pecquet () and L. Lemoine ()
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Pascal Pecquet: DD - Dynamiques du droit - UM1 - Université Montpellier 1 - UM - Université de Montpellier - CNRS - Centre National de la Recherche Scientifique

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Abstract: Empirical and analytical studies suggest that, if some information costs are actually reduced, in contrast other costs rise with the growth of information highways. Because e-tailers have to be credible to carry out transactions, they must pay for these features. From a review of the literature on e-commerce including theoritical analysis and empirical data, we are suggesting that information highways generate new kinds of information costs, namely the costs of credibility.

Keywords: Internet retailers; Trustwortiness; Technical Expertise; Supplier's Credibility (search for similar items in EconPapers)
Date: 2005-12-01
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Published in Journal of Global Management Research ISSN 1488-4569, 2005, 01 (02), 15 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00411309

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