L'interaction lieu – objet comme conceptualisation de l'expérience vécue: proposition d'un modèle intégrateur

Rémi Mencarelli ()
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Rémi Mencarelli: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article proposes to reconsider the concept of lived experience by the consumer which is the object of a normative vision in marketing. Thanks to the concept of value, we seek to improve the conceptualization of the experience by defining it as an interaction place - object. We conduct an empirical analysis on the field of live shows to compare rival modellings of lived experience. The results show the importance of the consumption place as frame of lived experience and confirm an indirect influence of the place on global perceived value. Finally, they allow a validation of differents scales used in this model.

Keywords: lived experience; consumption value; global perceived value; physical environmental; live show; scale; expérience vécue; valeur de consommation; valeur globale perçue; environnement physique; spectacle vivant; échelle de mesure (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (1)

Published in Recherche et Applications en Marketing (French Edition), 2008, 23 (3), pp.51-69

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00416370

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