Pour un enrichissement du concept de valeur dans le secteur culturel

Séverine Marteaux () and Rémi Mencarelli ()
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Séverine Marteaux: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Rémi Mencarelli: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: In front of the disruptions which agitate the cultural activities, we have to seek to understand their impact on the marketing process of the cultural institutions. This description constitutes the starting point of managerial problems which will lead us to begin a thought around the value at the theoretical level. Two new tracks emerge from an in-depth reading of studies concerning this concept: the value from a dynamic point of view and the value attached to the place.

Date: 2004
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Published in 9ème Journée de Recherche en Marketing de Bourgogne, 2004, Dijon, France. pp./

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00416387

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