Conceptualisation et mesure de la valeur perçue d'un lieu de consommation. Application au domaine du spectacle vivant

Rémi Mencarelli ()
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Rémi Mencarelli: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: This article seeks to understand the role of a place during a consumption experience. We explore the track of value and present a scale of perceived value of a place. In this way, we have done a state of art about the value and we justify for using this concept to grasp the physical environment. We present the stages of the scale's building.

Keywords: environnement physique; échelle de mesure; cultural experience; consumption value; physical environment; scale; expérience culturelle; valeur de consommation (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (1)

Published in XXIème Colloque de l'Association Française de Marketing, 2005, Nancy, France. pp./

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00416393

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