L'étiquetage environnemental des produits en magasin

Yohan Bernard ()
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Yohan Bernard: IAE Franche Comté - Institut d'Administration des Entreprises de Franche Comté - Besançon - UFR SJEPG - UFR de Sciences juridiques, économiques, politiques et de gestion - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: The French Government is considering setting up a system of products' environmental labelling directly into the stores. The aim is to inform consumers about the consequences of their consumptions onto the environment, in order to guide their purchases toward the environmental friendly products. This article presents the results of an exploratory study showing how products' environmental labelling could influence consumers' purchase intentions. Results lead to a conceptual framework favourable to environmental labelling. This framework appeals for further research.

Keywords: socially responsible consumption; ethics; environmental labelling; perceived moral intensity; étiquetage environnemental; éthique; intensité éthique perçue; consommation socialement responsable (search for similar items in EconPapers)
Date: 2009
Note: View the original document on HAL open archive server: https://hal.science/hal-00443094v1
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Citations: View citations in EconPapers (2)

Published in Revue Française du Marketing, 2009, 221 (1/5), pp.63-83

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00443094

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