L'état de l'environnement industriel français est-il objectivement mesurable ?

David Gotteland () and Jean-Marie Boulé
Additional contact information
David Gotteland: MKT - Marketing - EESC-GEM Grenoble Ecole de Management, CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Jean-Marie Boulé: MKT - Marketing - EESC-GEM Grenoble Ecole de Management

Post-Print from HAL

Abstract: the environmental state is a frequently modelized variable in marketing research. This paper proposes updated scales and panorama of the objective state of 58 industrial branches defined by INSEE based on three characteristic dimensions: dynamism, complexity and capacity.

Date: 2004
Note: View the original document on HAL open archive server: https://grenoble-em.hal.science/hal-00451678v1
References: Add references at CitEc
Citations:

Published in 2004, 20 p

Downloads: (external link)
https://grenoble-em.hal.science/hal-00451678v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00451678

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().