Réponse du consommateur face à une sollicitation de ses données personnelles sur Internet: une approche expérimentale

Caroline Lancelot Miltgen ()
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Caroline Lancelot Miltgen: GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage

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Abstract: This research deals with the customers' behaviours when a web site asks them for personal data. The objective is to identify the respective impact of the individual and situational factors on the decision of the Net surfers to provide personal information. Two potentially influential situational factors are tested within the framework of an experimental study: context of request and quantity of data. The results confirm the effect of the quantity and show that the situational variables have an impact more important than the personal convictions. We also show a commitment effect: when an individual accepts to give personal data, he would have a stronger probability of continuing the relation with the company at the origin of the request.

Keywords: respect de la vie privée; expérimentation; réponse; Internet; engagement; privacy; experiment; response behaviour; commitment (search for similar items in EconPapers)
Date: 2007-05
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Published in Congrès International de l'Association Française du Marketing, May 2007, Aix-les-Bains, France. pp.1-28

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00457877

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