Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Sandor Czellar, Gilles Laurent () and Bernard Dubois
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings.

Keywords: luxuries; international marketing research; latent-class segmentation; mixture models (search for similar items in EconPapers)
Date: 2005-04
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Citations: View citations in EconPapers (70)

Published in Marketing Letters, 2005, 16 (2), pp.115-128. ⟨10.1007/s11002-005-2172-0⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00458399

DOI: 10.1007/s11002-005-2172-0

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