Self-Presentational Effects in the Implicit Association Test

Sandor Czellar ()
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Sandor Czellar: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Abstract: Two studies rely on Schlenker and Leary 's (1982) conceptual framework to investigate self-presentational biases in the Implicit Association Test (IAT). Study 1 shows that under specific conditions, the IAT is indeed sensitive to self-presentation, especially for high self-monitors. Study 2 suggests that participants can fake the IAT to appear in a favorable light. Possible process mechanisms are discussed and directions are provided for future research in consumer psychology.

Keywords: Self-Presentational Effects; Association test (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (3)

Published in Journal of Consumer Psychology, 2006, Vol.16, n°1, pp.92-100. ⟨10.1207/s15327663jcp1601_11⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00458406

DOI: 10.1207/s15327663jcp1601_11

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