Le luxe par-delà les frontières: une étude exploratoire dans douze pays

Gilles Laurent () and Bernard Dubois
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Abstract: Consumers in different countries have contrasted visions of luxury, visions which are quite different from those of French consumers. A cluster analysis performed on a multi-national sample identifies four consumer groups: elitism (classical luxury), democratization (open luxury), distance (remote luxury), aversion (rejected luxury). The existence of these four groups varies widely across countries, and this has important managerial implications.

Keywords: luxe (search for similar items in EconPapers)
Date: 1996-09
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Citations: View citations in EconPapers (5)

Published in Décisions Marketing, 1996, 9, pp.35-43

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00458449

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