Doing business in the CEE. A comparative franco-german study in light of the financial and economic crisis

Mario Glowik, Christophe Morace () and Alison Gourvès-Hayward ()
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Mario Glowik: TH Wildau - Technische Hochschule Wildau
Christophe Morace: ENSTA Bretagne_SHS - Département Sciences Humaines et Sociales ENSTA Bretagne - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne, CRF - Centre de recherche sur la formation - CNAM - Conservatoire National des Arts et Métiers [CNAM] - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne
Alison Gourvès-Hayward: LCI - Département Langues et Culture Internationale - UEB - Université européenne de Bretagne - European University of Brittany - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris]

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Abstract: The expansion of the European Union in 2004 towards Central and Eastern European Countries (CEE) has offered new opportunities for firms which seek to expand their international business. The challenge in this context is to understand internationalization as a process that is highly dynamic but naturally not always successful, a process which is cyclical instead of linear and necessarily dependent on events and happenings within time (Leonidou and Katsikeas, 1996, Hurmerinta-Peltomäki, 2003). Based on this assumption, this paper evaluates the business experience in the CEE in the light of the world-wide financial and economic crisis. The Franco-German comparative analysis provides cross-cultural perspectives of current challenges and expected future developments when doing business in the CEE.

Keywords: Financial Crisis; Internationalization as a cyclical process; Cross-cultural perspectives; Central and eastern Europe (search for similar items in EconPapers)
Date: 2009-12-03
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Published in 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, Dec 2009, Vienne, Austria. pp. 81-99

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00460209

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