Predictors of the Survival of Innovations

Thomas Astebro and John L. Michela
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John L. Michela: University of Waterloo [Waterloo]

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Abstract: The length of survival of an innovation introduced in the marketplace strongly affects its expected economic returns. Research on this topic is however sparse. We find that the survival of innovations introduced in the marketplace depends on anticipated stable demand, price required for profitability, the degree of competition (marginally), and technical product maturity.

Keywords: Innovation; new products; survival; forecast (search for similar items in EconPapers)
Date: 2005-07
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Citations: View citations in EconPapers (32)

Published in Journal of Product Innovation Management, 2005, 22 (4), pp.322-335. ⟨10.1111/j.0737-6782.2005.00129.x⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00476886

DOI: 10.1111/j.0737-6782.2005.00129.x

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