Convergence and Divergence in European Market Research Practices

Sandor Czellar (), J.-E. Denis and J.-Y. Lee
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Sandor Czellar: CUI - Centre Universitaire d'Informatique - UNIGE - Université de Genève = University of Geneva
J.-E. Denis: CUI - Centre Universitaire d'Informatique - UNIGE - Université de Genève = University of Geneva

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Abstract: This study investigates whether market research expenditure patterns of eight European countries including Germany, France and the UK do converge or not over the 1990-1994 period.

Keywords: Europe; research and development (search for similar items in EconPapers)
Date: 1997-01-01
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Published in marketing and research today, 1997, Vol.25, n°3, pp. 180-190

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00477270

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