UNE CREATION SUBSTANTIELLE DE LA VALEUR ADAPTEE AUX ENTREPRISES INTENSIVES EN IMMATERIEL

Wassila Bensahel
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Wassila Bensahel: BISKRA - Université Mohamed Khider de Biskra

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Abstract: The intangible-intensive companies represent a new form of organizations which operate in environment with large uncertainties and complexities, and which adopt a logic of flexibility, specific barriers to entry and establish relationship networks to face the uncertainty. Their value depends mainly on their capacity to organize, to accumulate, to mobilize and to effectively measure their specific resources in a manner that allows them to capture future opportunities. The evaluation of these opportunities is an important issue since we wish to consider appropriately the performance of these companies. The substantial-value approach associated with the real options theory appears as a better approach allowing to take into account the specificity of the intangible-intensive companies.

Keywords: Intangible-intensive companies; substantial value; real options; value creation; specificity.; Entreprises intensives en immatériel; valeur substantielle; options réelles; création de valeur; spécificité. (search for similar items in EconPapers)
Date: 2010-05-10
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Published in Crises et nouvelles problématiques de la Valeur, May 2010, Nice, France. pp.CD-ROM

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