Comment se définit un standard technologique: la stratégie de Sony sur le marché des lecteurs et supports HD

Julien Pillot ()

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Abstract: Economists are particularly familiars with market standard holder's advantages. The same goes for means and strategies to success in such attempt. However, in the context of standardization in the high definition sector (Blu-Ray Disc versus HD-DVD), traditional explanatory factors do not seem to be pertinent to explain the success of the first one on the latter. In this way, we will highlight a potential leverage strategy using the Sony PlayStation 3 as a decisive element of the final adoption of the Blu-Ray Disc standard. What about the validity and lawfulness of this kind of strategy? We will focus on predatory risks whereas potential new players seem to be relatively far from the technology frontier of Sony.

Keywords: Standardization; Partnerships; Leveraging; Predatory attempts; forclosure; PlayStation 3.; Standardisation; Stratégies de partenariats; Stratégies de levier; Prédation; Forclusion; PlayStation 3; Blu-Ray Disc; HD-DVD (search for similar items in EconPapers)
Date: 2010-09-01
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Published in Innovations, 2010, 30 (2), pp.135

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00479625

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