Emotions et comportement du consommateur

Laurence Graillot ()
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Laurence Graillot: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Date: 1998
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Published in Recherche et Applications en Marketing (French Edition), 1998, 13 (1), pp.5-23

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