« Marketing hyperréel » ou « marketing méditerranéen »: tentative d'éclaircissement à partir du cas de l'enseigne L'Occitane

Laurence Graillot () and Olivier Badot
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Laurence Graillot: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Olivier Badot: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris

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Date: 2006-11
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Published in 11èmes Journées de Recherche en Marketing de Bourgogne – Distribution, Achat, Consommation – Produits, services, culture, loisirs, tourisme, Nov 2006, Dijon, France. pp.CD-ROM

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00482154

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