Marketing méditerranéen ou marketing hyperréel: tentative d'éclaircissement à partir du cas de l'Occitane

Laurence Graillot () and Olivier Badot
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Laurence Graillot: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Olivier Badot: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris

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Date: 2005-04
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Published in Journée d'Etude « Marketing Méditerranéen : Pensée Méditerranéenne Appliquée au Marketing et/ou Marketing Appliquée dans l'Espace Méditerranéen ? », Apr 2005, Milan, Italie

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