Odyssée ethnomarketing à Las Vegas: marketing en hypermonde et réappropriation collective

Olivier Badot, Jean-François Lemoine (), Christophe Carrier, Nadège Corrion, Laurence Graillot () and Dominique Roux ()
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Olivier Badot: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris
Laurence Graillot: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Dominique Roux: UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Date: 2007-03
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Published in 6èmes Journées Normandes de Recherche sur la Consommation, Mar 2007, Rouen, France. pp.CD-ROM

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00482159

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