"Surprise Gift" Purchases: Customer insights from the small electrical appliances market

J. Vanhamme and J.P.m Cees de Bont
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J. Vanhamme: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Keywords: Gifts; brand names; guarantees; hypotheses; sales promotions; studies (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (6)

Published in Journal of Retailing, 2008, 84 (3), pp.354-369

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00487020

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