La relation surprise-ravissement revisitée à l'aune du marketing expérentiel

J. Vanhamme
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J. Vanhamme: LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique

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Keywords: Surprise; satisfaction; ravissement; expérientiel; causalité (search for similar items in EconPapers)
Date: 2008
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Published in Recherche et Applications en Marketing (French Edition), 2008, 23 (3), pp.113-139

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