The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing

Julie L. Ozanne, Bige Saatcioglu and Canan Corus
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Julie L. Ozanne: R.B. Pamplin College of Business - Virginia Polytechnic Institute and State University [Blacksburg]
Bige Saatcioglu: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Canan Corus: Tobin College of Business - St. John's University

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Abstract: Urgent social problems increasingly arise at the intersection of the interests of business leaders, policy makers, and consumers. The authors argue that deliberative democracy offers a fruitful approach for understanding marketing¿s impact on society by revealing the complex and often conflicting network of interests among stakeholders. Deliberative methods hold promise for easing constraints on civic engagement and increasing consumer empowerment. The authors explore the historical and philosophical underpinnings of deliberative democracy. Specifically, they evaluate popular methods and applications of deliberative democracy and examine the implications for public policy and marketing.

Keywords: deliberative democracy; consumer welfare; civic engagement; consumer empowerment; stakeholder perspective (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (8)

Published in Journal of Public Policy & Marketing, 2009, Vol.28,nº1, pp.29-40. ⟨10.1509/jppm.28.1.29⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00491678

DOI: 10.1509/jppm.28.1.29

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