Which online interactive platform to test products ?: a field experimentation

Kristine de Valck and Christine Balagué ()
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Kristine de Valck: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Christine Balagué: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Keywords: Platform; Online; Test; Interactive; Products; Field Experimentation (search for similar items in EconPapers)
Date: 2009-05-26
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Published in EMAC 2009 : 38th Annual Conference of European Marketing Academy, May 2009, Nantes, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00491952

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