Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Wolfgang Ulaga
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Wolfgang Ulaga: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Customer Value Research; Business Relationships (search for similar items in EconPapers)
Date: 2010-03
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Published in Fourth International Conference on Business Market Management, Mar 2010, Copenhagen, Denmark. pp.NC

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00491966

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