Should I keep or Should I Give: The Effects of Morality Salience on Disposing

Selin Atalay and M. Tuere
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Selin Atalay: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Abstract: The article explores how consumers dispose their possessions in mortality salience (MS). It highlights the concept that when mortality is salient individuals will dispose their possessions in ways that could create a sense of symbolic immortality. It also discusses the idea that when mortality is salient individuals will dispose their possession in ways that could allow them to form a socially valued identity.

Keywords: CONSUMERS; CONSUMPTION (Economics); MORTALITY; IMMORTALITY; IDENTITY (Psychology) (search for similar items in EconPapers)
Date: 2009
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Published in Advances in Consumer Research, 2009, Vol.36, pp.820-822

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00493159

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