CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High

Joseph Lajos, Z. Katona, A. Chattopadhyay and M. Sarvary
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Joseph Lajos: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Spreading Activation Network Model; Categorization Uncertainty (search for similar items in EconPapers)
Date: 2009-05-26
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Published in European Marketing Academy Conference, May 2009, Nantes, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00495578

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