Consistency Between Brand Elements: The Impact Of Moderating Variables

Sandor Czellar and Bruno Kocher
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Sandor Czellar: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Bruno Kocher: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Brand Elements; Moderating Variables (search for similar items in EconPapers)
Date: 2009-05-26
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Published in EMAC 2009 Conférence, May 2009, Nantes, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00495583

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