Du comportement du consommateur au marketing politique: impact de l'âge sur le choix répété et l'hésitation avant le choix

Gilles Laurent, R. Lambert-Pandreau and Didier Dubois ()
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Gilles Laurent: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Comportement du consommateur; marketing politique (search for similar items in EconPapers)
Date: 2009-05-13
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Published in Conférence AFM 2009, May 2009, Londres, Royaume-Uni

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