Reporting simplified prices: evidence for the auditory verbal code

Marc Vanhuele and Gilles Laurent
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Marc Vanhuele: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Gilles Laurent: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Date: 2009-06-11
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Published in Pricing Research Camp Monroe, Jun 2009, Illinois, Champaign, United States

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