Normes & mondialisation: questionnements sur la substance de la multinationalité

Yvon Pesqueux ()
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Yvon Pesqueux: LIPSOR - Laboratoire d'Innovation, Prospective Stratégique et ORganisation - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Abstract: This communication is investigating the international substance of the company through the relations established between norms and globalization applied to multinational companies as well as local organizations confronted with the management of groups originating from different cultures. The norms are seen here in connection with the concept of culture.

Keywords: Culture; mondialisation; entreprise multinationale; normes; valeurs; globalization; multinational companies; norms; standards; values (search for similar items in EconPapers)
Date: 2004-05-12
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Published in Normes et mondialisation, May 2004, Orléans, France. pp.1-23

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00509704

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