Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments

Marine Le Gall-Ely (), Caroline Urbain (), Anne Gombault, Dominique Bourgeon and Christine Petr ()
Additional contact information
Marine Le Gall-Ely: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Caroline Urbain: CRGNA - Centre de Recherche en Gestion Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Anne Gombault: Bordeaux Ecole de Management - Bordeaux Management School (BEM)
Dominique Bourgeon: UB - Université de Bourgogne
Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: What perceptions of free admission to museums and monuments do French visiting and non-visiting audiences have ? What are the consequences of such perceptions on individuals' perceptions, visit-planning and behavior patterns in museums and monuments ? Research conducted between 2002 and 2003 tried to answer these questions by multiangulation applied to data production and analysis. Results show that free admission alter the perceptions of museums and monuments, it is secondary in planning and implementation of visit-planning, and finally it can spark a learning process from the visit that results in the appropriation of a free admission scheme. Conclusions are related to the need to create involvement toward the visit and communicate on free admission at first.

Keywords: Free admission; price; museums and monuments; gratuité; prix; musées et monuments; multiangulation (search for similar items in EconPapers)
Date: 2007-06-01
Note: View the original document on HAL open archive server: https://hal.science/hal-00522834v1
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Citations: View citations in EconPapers (1)

Published in Recherche et Applications en Marketing (French Edition), 2007, 22 (2), pp.23-38

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