An exploratory study of the implications of free admission to museums and monuments: perceptions and effects on visiting behaviors

Marine Le Gall-Ely (), Caroline Urbain (), Anne Gombault, Dominique Bourgeon-Renault and Christine Petr ()
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Marine Le Gall-Ely: ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest
Caroline Urbain: CRGNA - Centre de Recherche en Gestion Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Anne Gombault: Chaire ACME BEM - Bordeaux Management School (BEM)
Dominique Bourgeon-Renault: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique, CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: What perceptions of free admission to museums and monuments do French visiting and non-visiting audiences have ? What are the consequences of such perceptions on individuals' perceptions, visit-planning and behavior patterns in museums and monuments ? Research conducted between 2002 and 2003 tried to answer these questions by multiangulation applied to data production and analysis. Results show that free admission alter the perceptions of museums and monuments, it is secondary in planning and implementation of visit-planning, and finally it can spark a learning process from the visit that results in the appropriation of a free admission scheme. Conclusions are related to the need to create involvement toward the visit and communicate on free admission at first.

Keywords: museums and monuments; multiangulation; Free admission; price (search for similar items in EconPapers)
Date: 2007-06-01
Note: View the original document on HAL open archive server: https://hal.science/hal-00522837v1
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Published in Recherche et Applications en Marketing (French Edition), 2007, 22 (2), pp.23-38. ⟨10.1177/205157070702200202⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00522837

DOI: 10.1177/205157070702200202

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