Selection and Implementation of Processing Strategies in Consumer Evaluative Judgment and Choice

Dominique Rouzies () and Alain d'Astous
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Dominique Rouzies: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Abstract: Current research in consumer behavior indicates that most consumer choices are characterized by adaptive processes. In this article, a model of selection and implementation of processing strategies in consumer choice and evaluation situations is presented and some of its implications are experimentally tested. The results show that consumers are not merely adaptive but rather tend to rely on learned general processing strategies.

Keywords: strategies; consumer behaviour; evaluative; judgment (search for similar items in EconPapers)
Date: 1978
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Published in International Journal of Research in Marketing, 1978, Vol.4 Issue.2, pp. 99-110. ⟨10.1016/0167-8116(87)90002-4⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00537881

DOI: 10.1016/0167-8116(87)90002-4

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