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The Marketing - Sales Interface: A Social Capital Perspective

Dominique Rouzies, J. Hulland and D. Barclay
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Dominique Rouzies: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
J. Hulland: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
D. Barclay: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: The Marketing; Sales Interface: A Social Capital Perspective (search for similar items in EconPapers)
Date: 2010-02-19
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Published in AMA Winter Marketing Educators' Conference 2010, Feb 2010, New Orleans, United States

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