Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

Kevyn Yong, S. Atalay and M. Türe
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Kevyn Yong: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
S. Atalay: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
M. Türe: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Self-esteem; moderator; effects; mortality salience; consumer disposing behavior (search for similar items in EconPapers)
Date: 2010-06-01
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Published in 39th EMAC Conference, Jun 2010, Copenhague, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00543587

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