Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

Wolfgang Ulaga, Andreas Eggert and Jens Hogreve
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Wolfgang Ulaga: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Andreas Eggert: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Jens Hogreve: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: Disentangling; Revenue; Cost Implications; Service Transition; Latent Growth Analysis (search for similar items in EconPapers)
Date: 2010
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Published in Conférence de l'ISBM, 2010, Boston, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00543610

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